It was a glamorous affair at the official launch of the Emperor Watch and Jewellery in Kuala Lumpur. Founded in Hong Kong, Emperor Watch and Jewellery is an internationally acclaimed retailer of the world’s most prestigious collection of timepieces and manufacturer of sophisticated jewellery. With retail networks in Greater China and Singapore, the luxurious brand has established its first ever flagship store in Malaysia.

Tucked away in the heart of Kuala Lumpur at Pavilion, the Emperor Jewellery outlet spans across 2,012 sqft. Featuring a full range of unique collection, the interior and the overall store are wittingly designed to reflect the distinctive brand’s artistry of craftsmen that are imbued with passion.

For over 70 years, Emperor Watch and Jewellery has never fall short of their binding commitment in the pursuit of excellence. Led by Cindy Yeung, the Chairperson and Chief Executive Officer, she has always insisted on superb fineness for every Emperor Jewellery creation. She believes every piece of jewellery carries a blessing, a promise, or even a legend to be passed on to future generations.

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Emperor Group chairman, Dr. Albert Yeung, flew into Kuala Lumpur personally to show support for this important milestone for Emperor Watch and Jewellery. As part of their grand launch, a ribbon cutting ceremony was held with special guests to officiate the store launch. Among the guests are the Malaysian Prime Minister’s Special Envoy to China, Tan Kok Wai; multi-hyphenate Hong Kong Pop Star Joey Yung; as well as prominent Malaysian celebrity couple Awal Ashaari and Scha Al-Yahya; who were joined by Chairperson and Chief Executive Officer of Emperor Watch and Jewellery, Cindy Yeung.

The launch event was attended and witnessed by many VIPs, socialites, local celebrities and influencers, who showed up in full force to check out Emperor Jewellery’s latest store and its bespoke collections. Joey Yung graced the ceremony with style and sophistication as she stunningly pulled off Emperor Jewellery’s latest one-of-a-kind high jewellery brand – “Nuò by Cindy Yeung”. She said: “I’m deeply honoured to be here today to celebrate the opening of Emperor Jewellery’s first store in Malaysia. When Cindy invited me to officiate the grand opening ceremony, I was thrilled and didn’t hesitate to accept the invitation. I’ve often thought how much I connect with Emperor Jewellery; I love this brand, since we share the same pursuit of perfection. I’m in awe of the “Nuò by Cindy Yeung” high jewellery pieces I’m wearing today, as well as the other amazing pieces I’ve seen at the store. The designs are just as sophisticated and fashionable as Cindy herself. The collection is impressive in range and versatility, and the jewellery pieces are precious collectibles.”

At its official launch, Emperor Jewellery took the opportunity to introduce their latest sub-brand for one-of-a-kind high jewellery – “Nuò by Cindy Yeung”. The latest collection showcases the theme of ‘Celestial Gift’, drawing inspiration from Chinese and Western sensibilities. Cindy Yeung,
Creative Director of the showpieces, mentioned that the latest collection is based on three thematic collections; “Majestic”, “Splendour” and “Immaculate”, with each piece of the jewellery emphasis on exquisite craftsmanship.

According to Yeung, “The collection encapsulates the perfect artworks of creativity and passion. It accentuates the essence of the gemstones, thereby revealing the brand’s unique jewellery aesthetics and unwavering commitment to premium quality”.

“Since 1942, Emperor Watch and Jewellery symbolize the pinnacle of passion in every aspect. As we come together in excitement to celebrate the opening of our first store in the Malaysian market, we want to reaffirm our commitments in staying true to our brand values,” added Yeung.

Premiered in Kuala Lumpur for the first time and showcased until 6 December, the “Nuò by Cindy Yeung” collections are available for private viewing (by appointment only) at Emperor Jewellery’s flagship store in Pavilion shopping mall.


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