SINGAPORE, 9 October 2018 – Ascott Orchard Singapore (Ascott Orchard) is launching its first ever Fashion Experience Program this October. The program is to highlight Singapore’s buzzing fashion scene. Inspired by the Singapore Tourism Board’s (STB) Passion Made Possible brand, the six-month long Fashion Experience will introduce local designers and makers to Ascott Orchard’s international guests through a series of exclusive workshops and a fashion insiders’ tour throughout October. Upon arrival, guests will be greeted with beautiful displays showcasing creations by local designers and makers at the serviced residence’s lobby.

 

“Ascott is a Singapore brand that has grown to become one of the leading international serviced residence operators with presence in over 160 cities and 30 countries. By launching the Fashion Experience program at our premier serviced residence Ascott Orchard Singapore, we are setting the stage for our local makers and designers to showcase their talents to our international guests. Through a carefully curated tour and a series of workshops, guests will get exclusive insights to the Singapore fashion scene from founders, designers and makers of local brands. This is Singapore’s time to shine,” said Mr Ervin Yeo, Ascott’s Regional General Manager for Singapore, Malaysia and Indonesia.

Ms Ong Huey Hong, Director of Hotels and Sector Manpower, STB, said: “In line with our Passion Made Possible brand, the Fashion Experience Program at Ascott puts the spotlight on the local design industry, offering hotel guests the chance to discover home-grown designers and realise their own passions through the workshops and tours. We hope that more hotels will be inspired to partner local businesses to organize such events and programs and give their guests a differentiated experience.”

Local Designers and Makers’ Workshops

Guests will be able discover the collections by an inspiring line-up of local fashion designers and makers right at the Ascott Orchard’s lobby. Beyond Ascott Orchard’s premises, guests of the property will be able to take part in exclusive workshops where they will get behind-the-scenes insights into the designers’ crafts, participate in the creative process of making the products and appreciate the story behind each brand. At the end of the workshops, guests will be able to take home their personalized creations as souvenirs.

Local makers and designers in the program include GINLEE Studio, an independent fashion house that focuses on flattering silhouettes that gives women comfort and uncompromising style; Eden + Elie, a jewellery brand that infuses modern design and Peranakan bead weaving; Liz B, a jeweller that uses gemstones and crystals, experimenting with lines, forms and textures for each design; LINGWU, whose versatile and timeless bags are designed for the independent women on the go; RE:ERTH, a mindful skincare label, proudly designed in Singapore and thoughtfully made in Japan that is suitable for all climates and all skin types; BloomBack which will be hosting a Preserved Flower Arrangement workshop; Hush Candle, which uses soy wax to make beautiful candles; and Maketh Project which offers leather crafting workshops.

Fashion Insiders’ Tour

Another highlight of the Fashion Experience is the Fashion Insiders’ Tour. In partnership with Singapore’s style icon and tastemaker, Tracy Phillips, the tour delves into the local fashion scene, with opportunities to get up close and personal with well-known creatives. Participants can also get first-hand anecdotes about the designers’ inspirations and journey of creativity during their visit to the studios and ateliers of the local fashion brands.

The free and easy walkabout tour includes a visit to Ong Shunmugam Atelier, where guests will be able to tour the workshop and get a chance to go through their refined collection of traditional Asian textiles from the region, and Bynd Artisan, stationery makers that celebrate the joy of traditional bookmaking and leather craftsmanship. Guests will also get to meet founder and social media personality, Ms Velda Tan, as she shares her inspiration for Our Second Nature and how it differs from Collate, her other label.

The Fashion Insiders’ Tour will also involve Design Orchard slated to open in early 2019, a showcase of local design talent and brands by Singapore Tourism Board, Enterprise Singapore and JTC. Design Orchard is an initiative to profile and grow Singapore’s design talents. Design Orchard will feature at least 60 homegrown brands across different product categories such as fashion, souvenirs and small home furnishings.

Luxurious Living Along Orchard Road

Conveniently located in the heart of Singapore’s world-renowned shopping belt, Ascott Orchard offers guests a fashionable address to retreat to after a long day. One of Ascott’s six operating serviced residences in Singapore, Ascott Orchard has a strong focus on luxury fashion, with its lobby and residents’ lounge tastefully adorned with decorative displays showcasing Louis Vuitton and Chanel items. Where luxurious living meets fashion, Ascott Orchard is the first serviced residence in Singapore that offers Fendi Casa-furnished penthouse suites. Its spacious penthouse suites are decked out with carefully selected furniture and accessories from Fendi Casa, elegant table and glassware by Christophe and the kitchens are equipped with the De Dietrich brand of kitchen appliances.

The award-winning Ascott Orchard Singapore is Ascott’s newest property in the city. Ascott, which was recently crowned the ‘Leading Serviced Apartment Brand’ in Singapore and Asia at the World Travel Awards, also operates other serviced residences including Ascott Raffles Place Singapore, Citadines Fusionopolis Singapore, Citadines Mount Sophia Singapore, Somerset Bencoolen Singapore and Somerset Liang Court Singapore. Citadines Balestier Singapore, Citadines Rochor Singapore, and lyf Funan Singapore are slated for opening in 2019. Meanwhile, Citadines Raffles Place Singapore, lyf Farrer Park Singapore and lyf one-north Singapore are expected to open in 2021.

Find more information about Fashion Experience at Ascott Orchard Singapore.

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